elevatedAcuity.com will be the web presence for my freelancing company. Though this is merely a prototype, I feel that the general look and functionality will remain the same, while this adaption is focused mainly on satisfying my class requirements.

The sections have been laid out to fully demonstrate the abilities of the company services which will focus on not only web development but web consulting and management.

COLOR

The color palette selected was to emphasize a corporate presence despite the actual size of the company currently. The research I conducted resulted in the colors I chose. Below are some of the reasons why I chose these colors:

Blue is also used extensively to represent calmness and responsibility. Light blues can be refreshing and friendly. Dark blues are more strong and reliable.

Gray is generally conservative and formal, but can also be modern. It is sometimes considered a color of mourning. It's commonly used in corporate designs, where formality and professionalism are key. It can be a very sophisticated color.

In design, white is generally considered a neutral backdrop that lets other colors in a design have a larger voice. It can help to convey cleanliness and simplicity, though, and is popular in minimalist designs.

NAVIGATION

I kept a floating right justified navigation of just text to maintain a clean look and non-obtrusive to the content of the site.

LAYOUT

The site was designed for resolutions of 1024 and above.

FOOTER

A mega footer was the choice for this layout to provide user an open site map navigation for more precise navigation to subpages bypassing landing pages.

CONTACT US

Being that this site is driven by the request of services I felt that the most important thing would be to have a "Contact Us" available from any section while never leaving the current page. This was accomplished by using jquery and css. The Contact Us page will slide down on click, exposing the contact fprm. A php mail script will execute the delivery server side.

PORTFOLIO

Another jquery script was used to highlight the future works. This gallery is a slider based gallery and will endlessly display content in a horizontal path.

DEPLOYMENT

The site domain is active and will be live on a subdomain for this course. http://huw166.elevatedacuity.com

A Facebook page has been established but not developed for main stream . Alongside the Facebook page a twitter account has also been created. The goal is to frequent traffic from the social network sites back to elevatedAcuity.com.

Participation in web development forums to promote the elevatedAcuity.com brand will also be a part of the strategy.

Above all word of mouth has generally been the most successful resource.

UPDATE FREQUENCY

The site will be consistently updated to highlight new projects which coincide with current and future web trends. As well as to keep returning clients impressed.

FUTURE

As my own skills continue to grow, so will the services offered on elevatedAcuity.com, so in essence it will be up to the latest trends and constantly evolving. I will be soon targeting Wordpress theme offerings, SEO optimizations and more complex dynamic sites based on a CMS or the need of ecommerce capabilities.